Can your customers find you online?
I will give you a dollar if you can name a business without a legitimate business case for a web site. I’ve got four in my pocket and they are all yours if you can name a local business that just has no need for a web site.
Good luck. It doesn’t matter if you own a bodega, a barber shop, a real estate agency, an apartment finder company, restaurant, dry cleaners, TV repair shop, candy store, shoe repair shop (now I’m just naming every business between my house and my Brown line stop) or whatever.
Without a website, where will you post your hours, what holidays you are closed, what you do, what people should buy from you? How will they find you, develop an impression of your value, and become encouraged to give you their money?
Even if you have a web site, it’s not useful if people can’t find it at the moment they need it. Have you figured out how to make your business locate-able in Google Maps? Or how to make your business’s phone number and address show up in your search listing? Is your Facebook page stuck at 7 fans?
What about lead generation strategies? If you buy an ad on Google, is it being seen by people in Chicago or people in Poland (not that there’s anything wrong with Poland, it just makes walk-in traffic a bit difficult)? Did you just run one ad? How do you know it’s the best ad? If I told you that the change of ad text (even a single work) can change the effectiveness by as much as 50%? Have you made a bunch of ads to see which ones work best?
This is my bread and butter. I offer a bunch of packages that focus on aspects of your digital strategy, or we can do a complete overhaul, looking at your website’s ability to covert browsers into buyers, drive traffic to your new conversion machine and build a small army of fans. Whatever you think you need to get your business to the next level.
Let’s get your business found!
Tags: business, conversion, Facebook, google, maps, sales, strategy
